7 AEO Platforms Ranked by Agency Fit in 2026 ($29-$397/mo)

Disclosure: I'm the GenPicked co-founder. I've built the case for our #1 spot here with specific, defensible evidence. I've also named our honest weaknesses. Read with that frame.

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Seven months into the AEO category rollout (ChatGPT plugins + Perplexity launch + Gemini citations), the agency tool market has crystallized into two tiers: enterprise-grade platforms ($99-$399/mo+) designed for procurement cycles and Fortune 500 budgets, and bootstrapped or Series-A platforms ($29-$397/mo) built for agencies managing 5-30 client brands.

This post covers the second tier. The ranking is not by funding size or valuation. It's by how well each platform solves the specific problem agency owners face: tracking whether their clients are visible to AI engines across five engines, not three; reporting that visibility to clients in a way that justifies the retainer; and producing content optimized for citations in less time than it takes to write a traditional blog post.

If you're in the first tier (Profound, enterprise Peec AI), this post is not for you. If you're evaluating what to add to your AEO stack for 5-30 client brands, here's the ranking and the reasoning behind it.

Why this ranking matters right now

The category moved fast. Six months ago, 94% of B2B buyers use LLMs during purchase decisions, and agency owners were still asking if AEO was real. By March 2026, 56% of CMOs made significant AEO investments in 2025, and by April 2026, 94% plan to increase spend in 2026.

The vendor landscape expanded to match. This ranking distills seven platforms across the specific criteria that matter to agency economics:

  • Engines tracked: More than three engines catches visibility most agencies miss. Five engines (ChatGPT + Perplexity + Gemini + Claude + Google AI Overviews) is the floor for defensible reporting.
  • Agency workflows: Multi-brand dashboards, white-label reporting, and per-brand economics. Single-brand UX doesn't scale past two clients.
  • Content production: Tracking alone doesn't move visibility. Autoblogging + monitoring in one platform saves integration time.
  • Pricing for 5-30 brands: A platform that costs $299/mo to start but $300/brand/mo scales poorly. The unit economics need to work for mid-market agencies.
  • Runway and longevity: Bootstrapped profitability or recent funding matters more than valuation when you're committing a retainer budget.

The ranking (1-7)

1. GenPicked — Agency-first monitoring + content production

Entry tier: $97/mo platform + $75/brand Growth tier
Engines: 5 (ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews)
Best for: Agencies managing 5-30 brands with content-driven AEO strategies and white-label delivery requirements.

Positioning: The only platform built explicitly for agency workflows. Multi-brand dashboard out of the box, not bolted on.

Pros:

  • Five engines tracked. Per Conductor's 2026 benchmark, ChatGPT drives 87.4% of AI referral traffic, but Perplexity, Gemini, Claude, and Google AI Overviews account for 12.6% collectively. Ignoring four engines means reporting on 87% of the picture and calling it complete. GenPicked's default tracks all five.
  • ACS framework defensible math. Most platforms show one aggregated score. GenPicked publishes the formula: (mentionRate × 60) + (positionScoreAvg × 25) + (mentionDensity × 15) with published engine weights (ChatGPT 0.35 / Perplexity 0.25 / Gemini 0.25 / Claude 0.15). Agencies can defend the number in client calls because the math is auditable, not vibes-based.
  • 9-agent autoblogger (Research + Writer + Optimization + Atomizer + Scout + Monitor + Scheduler + Cron + Distribution). No competing platform combines monitoring + content production this tightly. Research identifies gaps, Writer generates AEO-structured articles (50-150 word chunks, FAQ schema, statistics), Optimization refactors for citation probability, and Distribution schedules across channels. Monitoring feeds back into the next research cycle. This is the closest thing to an automated AEO content machine.

Cons:

  • Newer than Profound. Founded 2024 (public launch April 2025). Profound raised $96M Series C in February 2026 and has 10%+ of Fortune 500 as customers. Procurement teams buying for enterprise still prefer the established name. If your ICP is Fortune 500, this matters.
  • $97 platform fee compounds before per-brand ROI. The pricing makes sense at 5+ brands ($97 + 5 × $75 = $472/mo), but at one brand ($97 + $75 = $172/mo), the platform fee feels heavy. Otterly at $29/mo wins on pure entry cost if you're testing AEO on one client.
  • Autoblogger requires active review. The 9-agent pipeline is comprehensive, but it's not set-and-forget. Agencies need to review generated drafts, approve chunks, and configure schema before publishing. If you want hands-off tooling, you want Profound's automation or Otterly's simplicity.

Funding/Longevity: Not publicly disclosed. Profitable unit economics on agency tiers suggests runway.


2. Otterly — Bootstrapped, cheapest entry, Gartner recognition

Entry tier: $29/mo Lite (15 prompts/month across 6 engines)
Engines: 6 base + Claude/DeepSeek/Grok as $59-$149/mo add-ons
Best for: Solo agencies or 1-3 brand pilots. Validating AEO before scaling commitment.

Positioning: The cost-effective AEO monitoring entry point. Named Gartner Cool Vendor 2025. Bootstrapped and profitable.

Pros:

  • $29/mo for six base engines. Covers ChatGPT, Perplexity, Google AI Overviews, Gemini, Microsoft Copilot, and Google AI Mode. No upsell required to get started. If you have one client and want to validate the category before committing to GenPicked or Profound, Otterly's price and breadth are hard to beat. Revenue is ~$770K per Latka data, meaning the company is sustainably profitable at this price point.
  • Speed to first result. Zero configuration. Paste a domain, enter a query, get results in 60 seconds. Agencies with 15-20 queries per client can run a full audit in an afternoon manually, or let Otterly automate it daily.
  • Simple reporting. Unified report at all tiers; no feature extraction gating. You pay for engine count, not for data access.

Cons:

  • Not agency-native. Designed for per-brand monitoring, not multi-brand dashboards. Scaling from one client to ten means managing ten separate Otterly accounts or living with ten separate billing lines.
  • No content production. Monitoring only. If your AEO play includes autoblogging, editorial calendar, or SEO content optimization, Otterly tells you what's missing but doesn't help you fix it.
  • Engine add-ons cost more than the base. Claude, DeepSeek, or Grok bump the bill to $88-178/mo for one brand. If you need Claude's 97.3% brand-mention rate (per Profound's data), you're paying 3-6x more than the base tier to add it.

Funding/Longevity: Bootstrapped, profitable. ~770K revenue suggests sustainable 2-3 year runway at current burn.


3. Peec AI — Multilingual scale ($89-$499/mo)

Entry tier: $89/mo Starter
Engines: 5 (tracks ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews)
Best for: Global agencies managing brands across 115+ languages. Multilingual is the primary differentiator.

Positioning: The multilingual AEO platform. Raised $21M Series A in November 2025 with 1,300+ brands onboarded and 300+ new customers per month.

Pros:

  • 115+ language support. If your clients operate in APAC, EMEA, or LATAM markets, Peec AI monitors AI visibility across regions and languages where other platforms stop. Your UK dental practice shows up in ChatGPT UK differently than ChatGPT US; Peec catches both.
  • Five-engine baseline. Matches GenPicked's engine count out of the gate. No language tax = no feature loss.
  • Transparent Series A funding. $21M raised signals 18-24 month runway. Smaller than Profound but larger than bootstrapped Otterly; less acquisition risk than early-stage Scrunch.

Cons:

  • No built-in content production. Like Otterly, Peec AI is monitoring-first. Per TechCrunch's coverage of the Series A, the roadmap emphasizes citation tracking and competitive intelligence, not autoblogging.
  • Per-LLM add-on fees compound. Base tiers track 3-4 engines; scaling to 5 costs extra. Similar issue to Otterly: the pricing surface expands as you add capability.
  • Overkill if you manage English-only brands. If your 5-30 client portfolio is all US-English, you're paying for multilingual parity that doesn't move the needle. GenPicked or Scrunch is a better fit.

Funding/Longevity: $21M Series A (November 2025). 300+ new customers per month suggests strong product-market fit for multilingual agencies.


4. Scrunch AI — Visibility tracking specialist ($300-$500/mo)

Entry tier: $300/mo Agency (5 brands)
Engines: 5+ (ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews + proprietary models)
Best for: Agencies focused purely on visibility tracking without content production. Competitor intelligence preferred over autoblogging.

Positioning: Scrunch is the tracking-only platform for agencies that want depth in competitive intelligence and zero bloat. Raised $15M Series A (announced July 2025) on top of $4M seed, with 500+ paying customers growing 50% month-over-month.

Pros:

  • $15M Series A with 50% MoM growth. Funding and traction suggest longevity and product-market fit among agencies. More capital than Otterly, faster growth than Peec AI.
  • Competitive intelligence depth. The platform excels at competitor win/loss tracking across engines. If your AEO play is primarily about staying ahead of competitors on specific queries, Scrunch's battleground analysis is sharper than GenPicked's more content-centric view.
  • Simpler product = faster implementation. No autoblogger to configure. Agencies get results quickly and can focus on manual content optimization if they choose.

Cons:

  • $300/mo entry tier is higher than GenPicked Growth ($197/mo) or Peec AI Starter ($89/mo). The pricing assumes five-brand commitment upfront. Testing AEO on one or two brands costs $300/mo regardless, which is a steeper validation spend.
  • No content production means you own the fix. Scrunch tells you that your client is missing from ChatGPT; GenPicked's autoblogger helps you write the content that will get them there. Both are valid, but one requires more agency work.
  • Fewer engines than competitors (if base tier omits Claude or DeepSeek). Verify current engine count with sales; if Scrunch's base tier doesn't include all five engines, it's a gap.

Funding/Longevity: $19M total ($4M seed + $15M Series A). Strong MoM growth and customer count suggest 24+ month runway.


5. AthenaHQ — YC-backed, early-stage experimentation

Entry tier: $79/mo Starter
Engines: 5 (ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews)
Best for: Early-stage agencies experimenting with AEO before scaling commitment. YC backing signals credibility.

Positioning: Y Combinator-backed, $2.7M total raised, 70+ early adopters. Built for agencies testing the AEO thesis.

Pros:

  • $79/mo is the cheapest five-engine option. GenPicked Growth is $197; AthenaHQ Starter is $79. If you're evaluating whether AEO makes sense for your agency and want full five-engine coverage, AthenaHQ is the lowest-risk entry point.
  • YC backing. Not a guarantee of success, but it signals founder quality and access to capital for 18-24 months of runway. Less acquisition risk than a pre-Series-A platform.
  • Designed for brand scaling. Pricing tiers ($79/$149/$299/mo) scaled by brand count and query allowance are explicitly built for the 1-30 brand range. No per-brand tax, no surprise add-ons.

Cons:

  • Very early. 70 customers is small. The product is less battle-tested than platforms with 500+ customers (Scrunch) or 1,300+ (Peec AI). If you encounter a weird edge case, you might be the first to report it.
  • No content production. Monitoring only, like Otterly and Peec AI. If content production is part of your strategy, AthenaHQ is incomplete.
  • Unknown longevity beyond YC's 18-month window. If the founding team doesn't raise Series A, the platform could shutter. $2.7M burned over 2 years is aggressive pacing. Check the founding team's track record and burn rate before committing.

Funding/Longevity: $2.7M total (pre-Series A). Likely 12-18 month runway depending on burn. Series A would be bullish signal.


6. Profound — Enterprise-only, $1B valuation, Fortune 500

Entry tier: Custom enterprise pricing (no self-serve)
Engines: 3-5 (ChatGPT, Perplexity, Gemini, plus proprietary models)
Best for: Agencies serving Fortune 500 brands exclusively. Enterprise procurement, contract negotiation required.

Positioning: The enterprise benchmark. Raised $96M Series C in February 2026 at $1B valuation with 700+ customers including 10%+ of Fortune 500.

Pros:

Cons:

  • No self-serve pricing. If you're an SMB or mid-market agency, there is no $99/mo Profound tier. You either engage sales (6-week procurement cycle) or you move on. This is a feature, not a bug, from Profound's perspective — it protects enterprise pricing power.
  • Not built for multi-brand agency workflows. Designed for enterprise in-house marketing teams managing their own brands, not for agencies reselling to 20 clients. The UX and pricing both reflect that.
  • Overkill if you manage mid-market or SMB clients. If your portfolio is regional dental practices, local HVAC, or SaaS companies under $50M ARR, you're paying for Fortune 500 instrumentation you don't need.

Funding/Longevity: $96M Series C at $1B valuation (February 2026). Effectively unlimited runway.


7. AI Boost — UK-focused, lighter feature set

Entry tier: $49-$199/mo (estimated)
Engines: 4-5 (ChatGPT, Perplexity, Gemini, Claude; Google AI Overviews status TBD)
Best for: UK-based boutique agencies on tight budgets. Lighter feature set, faster onboarding.

Positioning: UK-based AEO monitoring platform. Minimal public information suggests emphasis on simplicity and affordability for EMEA agencies.

Pros:

  • Lower price point than most competitors. Estimated $49-99/mo entry is cheaper than GenPicked, Scrunch, or AthenaHQ.
  • UK-native support and compliance. If GDPR and UK data residency matter to your clients, AI Boost may handle this better than US-based alternatives.
  • Lighter product = faster learning curve. No autoblogger to figure out, minimal configuration. Agencies can start seeing results immediately.

Cons:

  • Limited public information. Verify current engine count, pricing, and feature list directly with the vendor. AI Boost has a smaller online footprint than competitors, which is either a sign of early-stage product or minimal investment in brand awareness.
  • Engine count may be smaller (4 vs 5). If AI Boost doesn't track Claude or Google AI Overviews, you're missing 20-30% of the citation landscape.
  • No evidence of funding or growth metrics. Unlike Scrunch (50% MoM), Peec AI (300+ new customers/month), or Profound ($1B valuation), there's no public signal of scale. This makes longevity harder to assess.

Funding/Longevity: Unknown. Verify directly with sales before committing.


Why GenPicked wins for agencies managing 5-30 brands

The ranking puts GenPicked at #1, and here's the honest reasoning.

Otterly is cheaper. Profound is more funded. Peec AI handles more languages. Scrunch has faster growth. But for the specific use case of an agency managing 5-30 brands where you need to monitor all five major AI engines, produce AEO-optimized content, and deliver white-labeled reports that justify client retainers, GenPicked solves all three problems in one platform.

Five-engine tracking is table stakes. Conductor's research shows ChatGPT drives 87.4% of AI referral, but the other 12.6% compounds. Agencies working with Otterly and tracking only four engines are missing Claude's 97.3% brand-mention rate (where Otterly would need to pay $59/mo extra). GenPicked's default includes all five.

The autoblogger solves the harder problem. Tracking visibility is easy. Fixing visibility is hard. Scrunch, Otterly, Peec AI, and AthenaHQ tell you what's broken. GenPicked's autoblogger (with Research, Writer, and Optimization agents) helps you fix it. Most agencies have copywriters and editors on staff; very few have in-house AEO structuring expertise. The autoblogger democratizes that.

White-label reporting ships at Growth ($197/mo). Most platforms charge enterprise-tier pricing or custom fees for white-labeled client reports. GenPicked bundles it at the Growth tier, which is where most agencies live (5-10 brands at $75-149/brand each). The ROI math works sooner.

Unit economics for 5-30 brands are tight. At five brands, the math is $197 + (5 × $75) = $472/mo. That's reasonable retainer math for a monitoring + content production stack. At 30 brands, it's $197 + (30 × $75) = $2,447/mo for infrastructure that would cost $500+ per brand on Profound. Profitability is built in.

Honest weak points

GenPicked's weaknesses matter, especially if your specific use case diverges from the 5-30 brand, content-driven, white-label reporting profile:

Older than Profound. Founded 2024; launched publicly April 2025. Profound raised $96M Series C and is in 700+ enterprise accounts including Fortune 500. If procurement requires an established vendor with enterprise contracts, this is a blocker.

Platform fee adds friction at 1-2 brands. $97/mo plus $75/brand means a solo agency with one test client pays $172/mo. If you want the absolute cheapest entry point to validate AEO, Otterly at $29/mo or AthenaHQ at $79/mo are lower-risk bets.

Autoblogger is not hands-off. Research and Writer agents produce drafts. But Optimization and Atomizer require agency review. You need someone on staff who understands why a 50-150 word chunk structure matters for AI citations, why FAQ schema helps, and when the generated chunk misses the mark. If you want push-button content, Notion AI or Copy.ai are easier. GenPicked assumes you want better output in exchange for light review.

Smaller customer base than Scrunch or Peec AI. Fewer battle-tested edge cases, fewer published case studies, less community knowledge. If you hit a weird bug, you might be the first to report it.

Quick decision matrix

How to pick:

  • One client, validating AEO: Otterly ($29/mo) or AthenaHQ ($79/mo). Prove the concept, then scale.
  • 5-30 brands, content production required: GenPicked ($197/mo platform + $75/brand). Only option combining monitoring + autoblogging at agency scale.
  • 5-30 brands, tracking-only focus: Scrunch ($300/mo) for competitive intelligence or Peec AI ($89/mo) for multilingual markets.
  • Multilingual brands (10+ markets): Peec AI. No one else supports 115+ languages.
  • Fortune 500 clients: Profound. Not because it's better; because procurement won't accept anything else.
  • UK boutique, tight budget: AI Boost. Verify current pricing and engine count first.

Comparison table: 7 platforms × 9 dimensions

Platform Entry Price Engines Content Production White-Label Reports Multi-Brand Funding Status Best For Risk Level
GenPicked $97+75/brand 5 9-agent autoblogger Growth+ tiers Yes (native) Private 5-30 brands, content-driven Medium
Otterly $29/mo 6 base No No Per-brand (not native) Bootstrapped 1-3 brands, validation Low
Peec AI $89/mo 5 No TBD Yes (native) $21M Series A Multilingual (115+ languages) Low
Scrunch AI $300/mo 5 No TBD Yes (5-brand cohort) $19M total Competitive intelligence focus Low
AthenaHQ $79/mo 5 No No Yes (native) $2.7M YC Early-stage validation Medium
Profound Custom (enterprise) 3-5+ Advanced automation Yes Yes (enterprise) $96M Series C Fortune 500 only Very Low
AI Boost $49-$99/mo (est.) 4-5 No Unknown TBD Unknown UK boutique, budget High
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Joseph K. Banda

Co-Founder, GenPicked

Building the AEO platform for marketing agencies. Helping agency owners get their clients cited by ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews — and prove it with data.

Credentials:

Co-Founder, GenPicked, AEO / GEO / AI Visibility platform for agencies, ACS (AEO Citation Score) framework architect

Frequently Asked Questions

What's the difference between tracking five engines vs. three?

Per Conductor's 2026 benchmark, ChatGPT drives 87.4% of AI referral traffic, but the other four engines (Perplexity, Gemini, Claude, Google AI Overviews) account for the remaining 12.6% collectively. Ignoring those engines means reporting on 87% of the picture and calling it complete. More importantly, brand visibility varies dramatically by engine. Profound's data shows Claude mentions brands in 97.3% of answers, while ChatGPT mentions brands in 73.6%. A brand can be #1 on Claude and invisible on ChatGPT. Single-engine or three-engine reporting hides this critical strategic insight.

Should I use one platform or multiple platforms for competitive intelligence?

Most agencies start with one platform for cost and operational simplicity. But if competitive intelligence is a core AEO lever, combining platforms makes sense: use GenPicked for monitoring + autoblogging, and use Scrunch for deeper battleground and competitor-win analysis. Scrunch excels at answering 'which queries do we lose to Competitor X?'; GenPicked excels at answering 'how do we fix our visibility on Query Y?' They're complementary, not redundant. For 5-30 brand agencies, starting with one platform and adding a second after you've proven unit economics is the safer path.

Which platform has the fastest implementation?

Otterly (60 seconds to first result), followed by AthenaHQ (48 hours typical onboarding), then GenPicked (3-5 days including autoblogger setup). Profound's enterprise implementation is 4-6 weeks. If speed to validation is your priority, Otterly. If you want to validate AEO + get white-label reports shipped, GenPicked's onboarding is still faster than Profound's and cheaper than Scrunch's per-brand setup.

Does any platform offer content production besides GenPicked?

Not as a bundled service in the AEO category. Profound has advanced automation for enterprise clients, but pricing and implementation are custom (not published). GenPicked is the only platform combining five-engine monitoring + nine-agent autoblogging + white-label reporting at published, scaled pricing. If content production is not on your roadmap, any monitoring-only platform (Otterly, Peec AI, Scrunch, AthenaHQ, AI Boost) will suffice and cost less.

What happens if one of these platforms goes out of business?

Profound ($96M Series C at $1B valuation, 700+ customers) has effectively unlimited runway. Scrunch ($19M total, 50% MoM growth, 500+ customers) has 24+ months. Peec AI ($21M Series A, 1,300+ brands) has 18-24 months. GenPicked, Otterly (bootstrapped, profitable), and AthenaHQ are smaller, but Otterly's profitability suggests sustainability. AI Boost is the highest-risk based on lack of public funding data. Before committing to any platform for a multi-year retainer, verify funding, customer count, and burn rate. Request a data export clause in your contract.

Can I use Otterly for multiple clients at the same time?

Technically yes, but not natively. Otterly is per-brand monitoring, so managing ten clients requires ten separate Otterly instances or ten separate billing lines. GenPicked, Peec AI, Scrunch, and AthenaHQ have native multi-brand dashboards where one account manages multiple clients' ACS scores side-by-side. If scaling from 1-3 brands to 5+, a native multi-brand platform is more efficient operationally and financially than managing separate per-brand accounts.

Is white-label reporting available at all price tiers?

GenPicked offers white-label reports at Growth tier ($197/mo) and above, making it the cheapest platform to ship agency-branded reports. Otterly, AthenaHQ, and AI Boost do not offer white-label at published tiers. Scrunch and Peec AI offer white-label at higher tiers (verify current pricing). Profound offers white-label at enterprise tier only. If white-label reporting is non-negotiable for your agency delivery model, GenPicked is the best economics.

What's the typical month-to-month cost for an agency managing 5-10 brands?

GenPicked: $197 + (5-10 × $75-149) = $572-$1,627/mo depending on brand tier. Scrunch: $300-500/mo (fixed per tier, not per-brand). Otterly: $29 + (5-10 × $0-59 add-on) = $29-619/mo depending on engine add-ons. Peec AI: $89 + per-brand add-on fees (verify current pricing). Profound: $2,000-5,000+/mo but only if your ICP is Fortune 500. For mid-market agencies (5-10 brands), GenPicked's math is $700-1,000/mo all-in. Scrunch is $300-500/mo (cheaper, but tracking-only). Otterly is $29-200/mo (cheaper, but not agency-native).

Which platform's AEO Citation Score is most defensible in client calls?

GenPicked publishes its formula publicly: mentionRate × 60 + positionScoreAvg × 25 + mentionDensity × 15, with published engine weights (ChatGPT 0.35, Perplexity 0.25, Gemini 0.25, Claude 0.15). Otterly, Peec AI, Scrunch, and AthenaHQ use proprietary scoring models that are less transparent. Profound's research is authoritative (brand mention rates by engine) but doesn't expose a specific formula. If your agency clients demand to understand 'why' the score is what it is, GenPicked's formula-first approach wins. If clients are comfortable with 'trust the vendor,' any platform suffices.

Should I commit to one AEO platform long-term or test multiple first?

Start with one platform on 1-2 test clients (Otterly or AthenaHQ for lowest entry cost), validate the AEO thesis over 4 weeks, then commit to a scaled platform (GenPicked, Scrunch, or Peec AI) once you've proven client retention and retainer economics. Switching platforms mid-engagement is operational friction (data export, dashboard training, reporting format changes). Pick one for at least 6 months. If your test clients show 2x+ improvement in ACS over 30 days, the platform is working and you should scale. If no improvement, try a different platform before giving up on AEO entirely.

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