Free Certification Program

Certified AEO Strategist Program

The only AEO credential built on peer-reviewable measurement methodology.

8
Modules
28
Lessons
4.8 hrs
Self-paced
2
Cert tiers
Preview the first lesson →
JK

Lead Instructor

Joseph K. Banda

Founder & Lead Researcher, GenPicked

Lead author of the GenPicked measurement methodology — the framework behind every lesson in this program.

Curriculum

8 modules · 28 lessons · 4.8 hours
1

AEO Foundations

Why answer-engine optimization matters now — the market shift agencies are pricing into 2026 retainers.

1 lesson8 min
2

How AI Search Works

The retrieval, generation, and citation mechanics behind every AI answer — without the hype.

3 lessons27 min
3

The Biases in AI Search

The four biases every AEO strategist must control for: popularity, position, sycophancy, and the confidence trap.

4 lessons38 min
4

Measurement Foundations

What "valid measurement" actually means in AEO — the construct validity test most vendors fail.

3 lessons25 min
5

The Three-Layer Architecture

Bradley-Terry ranking + Latin square counterbalancing + the three-layer audit. The methodology stack.

4 lessons32 min
6

The Auditor's Playbook

Hands-on: design a question set, set up the environment, run the audit, calculate metrics, write the report.

5 lessons78 min
7

The AEO Tool Market

Map the 27+ vendors, evaluate methodology honestly, and recognise the market's FOMO industrial complex.

4 lessons36 min
8

Becoming an AEO Strategist

The role, the skills, the portfolio — and where the field is heading. Your runway after the credential.

4 lessons43 min

Earn your AEO credential

Pass a 50-question exam covering the full methodology to earn the Certified AEO Strategist credential. Submit a real audit through GenPicked to upgrade to Certified AEO Practitioner.