The Agency AEO Playbook: How to Sell and Deliver AI Citation Services
Every agency owner is having the same conversation right now: AI is changing search, clients are asking about it, and nobody knows how to price or deliver AEO services yet. That uncertainty is your opportunity.
How Do You Pitch AEO to Existing Clients?
Start with a live demonstration. Open ChatGPT or Perplexity in front of the client and ask industry questions. Show them who gets cited — almost certainly their competitors. This creates immediate urgency.
How Should You Price AEO Services?
Price retainers between $3,000-$8,000/month for mid-market clients. Include content optimization for 8-12 pages, schema markup, citation monitoring, and monthly reporting. Position as an add-on to existing SEO retainers.
What Does the AEO Delivery Workflow Look Like?
Four phases: Audit (baseline citations), Optimize (restructure content + schema), Create (new AEO-native content), Monitor (track citations and report monthly).
The Agency Business Case for AEO
30-50% higher retainers. Lower churn. $180K-$480K additional ARR from 5-8 clients. Early movers capture premium positioning.
AEO is the biggest new revenue opportunity for agencies since social media management. Move now to build unassailable advantages.
